How Driving Habits Affect EV Tire Life

0 When people think about getting more life out of their EV tires, they often focus on the tire itself. But the way you drive can have a big impact on how long your tires last. Electric vehicles place different demands on tires than conventional vehicles. Higher vehicle weight, immediate power delivery and regenerative braking […]
Moving the EV Tire Conversation From Awareness to Recommendation

The opportunity is to make the recommendation easier for the customer to understand.
Choosing EV Tires for Everyday Driving

When people shop for EV tires, they usually start in the same place. Range ratings, efficiency numbers, specs and that all makes sense but once you actually live with an electric vehicle, something changes pretty quick. You stop thinking about the spec sheet… and start thinking about your day-to-day driving.
Quiet Roads, Quiet Tires: Why Tire Noise Matters More in EVs

Road noise is one of the most unnoticeable and noticeable parts of driving, especially when it comes to EVs. There’s no engine vibration at idle. No rising engine noise when accelerating.