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EV Insights & Updates

Moving the EV Tire Conversation From Awareness to Recommendation

The opportunity is to make the recommendation easier for the customer to understand. ...
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Moving the EV Tire Conversation From Awareness to Recommendation

The opportunity is to make the recommendation easier for the customer to understand.
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Choosing EV Tires for Everyday Driving

When people shop for EV tires, they usually start in the same place. Range ratings, efficiency numbers, specs and that all makes sense but once you actually live with an electric vehicle, something changes pretty quick. You stop thinking about the spec sheet… and start thinking about your day-to-day driving.
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ERANGE Launches Dedicated U.S. and Canadian Digital Platforms to Strengthen North American Customer Experience

New digital platform delivers a more intuitive, market-specific experience for drivers across North America
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Quiet Roads, Quiet Tires: Why Tire Noise Matters More in EVs

Road noise is one of the most unnoticeable and noticeable parts of driving, especially when it comes to EVs. There’s no engine vibration at idle. No rising engine noise when accelerating.
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This Spring, Change More Than Your EV Tires with ERANGE

Spring marks a season of transition, and for U.S. electric vehicle (EV) owners, it’s the perfect time to evaluate tires.
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Why EVs End Up Needing Different Tires Than Gas Cars (Even If No One Tells You That Up Front)

I don’t think anyone buys an EV thinking about tires. I definitely didn’t. You think about range, charging, screens, acceleration, maybe the tax credit if you’re lucky.
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